Today, Forcht Group of Kentucky announced the addition of Michael Goins to the leadership team as Chief Marketing and Communications Director, effective Monday, February 5th.

“I’m thankful for the opportunity to work with Forcht Group of Kentucky Founder and CEO Terry Forcht, Forcht Group President Debbie Reynolds, and the employees of this Commonwealth-based company,” Goins said. “I look forward to helping to tell the story of the impact of this company, which touches many lives in communities across Kentucky.”

“Michael has a wealth of experience in marketing and communications, and we are happy to have him join our team,” said Debbie Reynolds, president of Forcht Group of Kentucky. “His knowledge of Kentucky and the relationships he has built during his career will be a valuable asset for our companies.”

Goins served for eight years as Communications Director for the Office of State Auditor Mike Harmon, helping to inform Kentuckians about the work of the auditor’s office. He has also served in senior communications positions with the Kentucky House Republican Caucus, Kentucky Transportation Cabinet, Kentucky Education Cabinet, and as Deputy Communications. Director for former Governor Ernie Fletcher. The role is a homecoming for Goins, who served as Director of Public Relations at the company in the late-2000’s.

Prior to moving into communications and marketing roles, Goins worked as a television journalist for WYMT-TV in Hazard and WSAZ-TV in Charleston-Huntington, WV.  During his time as a journalist, Goins won several awards for broadcast excellence including Best Enterprise/Investigative Story and Best Spot News Story.  Goins is a graduate of Eastern Kentucky University and resides in Georgetown with his wife and three daughters.

Forcht Group of Kentucky, based in Lexington and Corbin, is comprised of 86 separate companies employing over 2,000 employees in banking and financial services, healthcare, Insurance, retail, broadcast and print media, and other areas.